[Photo : Lotte Home Shopping]
Lotte and the Korea Trade-Investment Promotion Agency (KOTRA) announced on the 17th that they will host the "Lotte-Korea Brand Expo" for overseas market expansion of small and medium-sized enterprises (SMEs) in Sydney, Australia from the 18th to the 21st.
The Korea Brand Expo is a cooperative program planned by Lotte Home Shopping to assist domestic SMEs facing difficulties in overseas market entry since 2016. From last year, Lotte Group, including Lotte Holdings and six affiliated companies (Lotte Home Shopping, Lotte Department Store, Lotte Mart, Lotte Duty-Free, Lotte Hi-Mart, Korea Seven), expanded the program as a group-level integrated business, involving various companies including outstanding SMEs, ventures, and startups. This year, Lotte Well Food and Lotte GRS, in addition to Lotte's distribution companies, have also joined the effort.
Australia, where the event will take place, has seen a surge in the popularity of Hallyu (Korean wave) contents and a growing interest in Korean cuisine. From January to July last year, the trade volume between Australia and Korea reached $31.7 billion, a 66.7% increase compared to the same period the previous year ($19 billion), and Korea ranked 3rd among Australia's trading partners after China and Japan.
The event will be attended by 100 domestic outstanding SMEs and approximately 150 buyers from Oceania (Australia and New Zealand). It will provide opportunities for one-on-one export consultations, product placement know-how sharing, and product localization consulting to explore overseas distribution markets. A showcase event will also be held, featuring 110 products from domestic SMEs, including the Small and Medium Business Distribution Center's innovative product line "Brand K." Products such as "Kim Snacks" and "Doenjang Jjigae" reflecting the Korean food trend are expected to draw local interest, along with various beauty and lifestyle items. Lotte will also present various Hallyu cultural performances, including K-Pop cover dances, K-Food cooking shows, and traditional Korean dance, targeting local customers at the Sydney Harbor outdoor square.
In addition to this, they will carry out promotional activities to attract global tourists for the "2030 Busan World Expo." Lotte has organized the company-wide "Lotte Group Support Task Force Team" to support the bid for hosting the 2030 Busan Expo. Within the "Korea Brand Expo," Fujifilm Korea's "Selfie Stand" will print instant photos with supportive messages for the 2030 Busan Expo. Moreover, a photo wall expressing support for the 2030 Busan Expo will be installed, and Lotte Home Shopping's character "BellyGom" souvenirs will be given to visitors who take pictures, along with various other events.
The Korea Brand Expo has held a total of 15 events, providing consultations for approximately 8,000 cases, with export consultation amounts reaching approximately 1 trillion won.
source : 롯데·코트라 호주서 중소기업 브랜드 엑스포 개최
[Photo : Lotte Home Shopping]
Lotte and the Korea Trade-Investment Promotion Agency (KOTRA) announced on the 17th that they will host the "Lotte-Korea Brand Expo" for overseas market expansion of small and medium-sized enterprises (SMEs) in Sydney, Australia from the 18th to the 21st.
The Korea Brand Expo is a cooperative program planned by Lotte Home Shopping to assist domestic SMEs facing difficulties in overseas market entry since 2016. From last year, Lotte Group, including Lotte Holdings and six affiliated companies (Lotte Home Shopping, Lotte Department Store, Lotte Mart, Lotte Duty-Free, Lotte Hi-Mart, Korea Seven), expanded the program as a group-level integrated business, involving various companies including outstanding SMEs, ventures, and startups. This year, Lotte Well Food and Lotte GRS, in addition to Lotte's distribution companies, have also joined the effort.
Australia, where the event will take place, has seen a surge in the popularity of Hallyu (Korean wave) contents and a growing interest in Korean cuisine. From January to July last year, the trade volume between Australia and Korea reached $31.7 billion, a 66.7% increase compared to the same period the previous year ($19 billion), and Korea ranked 3rd among Australia's trading partners after China and Japan.
The event will be attended by 100 domestic outstanding SMEs and approximately 150 buyers from Oceania (Australia and New Zealand). It will provide opportunities for one-on-one export consultations, product placement know-how sharing, and product localization consulting to explore overseas distribution markets. A showcase event will also be held, featuring 110 products from domestic SMEs, including the Small and Medium Business Distribution Center's innovative product line "Brand K." Products such as "Kim Snacks" and "Doenjang Jjigae" reflecting the Korean food trend are expected to draw local interest, along with various beauty and lifestyle items. Lotte will also present various Hallyu cultural performances, including K-Pop cover dances, K-Food cooking shows, and traditional Korean dance, targeting local customers at the Sydney Harbor outdoor square.
In addition to this, they will carry out promotional activities to attract global tourists for the "2030 Busan World Expo." Lotte has organized the company-wide "Lotte Group Support Task Force Team" to support the bid for hosting the 2030 Busan Expo. Within the "Korea Brand Expo," Fujifilm Korea's "Selfie Stand" will print instant photos with supportive messages for the 2030 Busan Expo. Moreover, a photo wall expressing support for the 2030 Busan Expo will be installed, and Lotte Home Shopping's character "BellyGom" souvenirs will be given to visitors who take pictures, along with various other events.
The Korea Brand Expo has held a total of 15 events, providing consultations for approximately 8,000 cases, with export consultation amounts reaching approximately 1 trillion won.
source : 롯데·코트라 호주서 중소기업 브랜드 엑스포 개최